North East software company Hedgehog Lab specialise in web based business software. They asked us to come up with a website design that would promote, explain key features, up-sell free product trials – and allow users to make a purchase.

Straight to the point – if you pardon the pun…

One of the prime drivers of the design brief was to steer users into making a quick and easy decision when landing on the home page. We consciously kept the number of choices to a bare minimum – so we didn’t paralyse users with too much choice on arrival.

Easy product flow.

We worked very closely with there team of in-house developers to easily explain the key areas of the software to there audience. The fresh look, and flow made it easy for customers to quickly get what they needed from the site whether that was more information, a free trial or to confirm and commit to a purchase.

Note

The guys at Hedgehog Lab have recently re-worked the site we delivered them back in 2009. So the original design and development shown above is no longer live.

Why not check out how the site has evolved, from our original starting point.